Erdem is an up-and-coming British name which is famed for florals, romance, and needlecraft. The label has some successful collaborations with Alexander Wang to Versace, Kenzo to Isabel Marant before.
Floral pattern is always Erdem’s signature elements. The collection features gorgeous night gowns, t-shirts, one-piece, blouse, scarves, socks, shoes, handbags and jewellery items, retailing at from US$25.5 to US$319.23.
Erdem Moralioglu says, “I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time".
Ann-Sofie Johansson, H&M’s Creative Advisor, adds: “From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever."
The collection will be launched on 2 November, worldwide.
Source: Glamour Magazine