Colour trends come and go. Trend forecaster WGSN reveals that Neo Mint will soon be a great hit in two years.
WGSN use a combination of social science, deep insight and instinct to predict trends up to 24 months. Colour director Jane Monnington Boddy said, “When it comes to a color for 2020, Neo Mint is an oxygenating, fresh tone that aligns science and technology with nature.”
The glowing shade of green suggested by WSGN could easily represent our push for good health but also leans into our fear of toxic substances, nuclear radiation and sickness. Neo Mint will strike a balance between our desire for wellness but also for new, unknowable and possibly dangerous technology. What’s more, it’s gender neurral.
Source: Highsnobiety & POPBEE